“We have done what everyone said was impossible.” That is how two sisters from Bristol opened their pitch in the Den — and by the end of it the whole panel had stopped taking notes. What Imogen and Sophie Radcliffe put in front of the Dragons that night is now being called “THE MOST DISRUPTIVE BREAKTHROUGH IN WEIGHT LOSS HISTORY.”
DIETITIANS ARE STUNNED. FITNESS COACHES ARE FURIOUS.
Shedding over 2 stone in 14 days without flogging yourself at the gym, without punishing meal plans, and without waiting a year on the NHS list for weight-loss jabs used to sound like a pipe dream.
That was the claim the Radcliffe sisters made in front of the panel. Then they handed over the trial photographs, and the room stopped talking.
Since the episode aired, three professional bodies have called for an “urgent review”, questioning how a simple botanical capsule could deliver results rivalling surgery that costs anywhere from £7,000 to £17,000.
Who the Radcliffe sisters are
Imogen Radcliffe spent eleven years in pharmaceutical formulation. Her younger sister Sophie is a nutritional biochemist.
They started the work in a rented lab unit outside Bristol, for a reason that had nothing to do with business.
“Mum came off the injections after four months. She could not eat, she could not work, and she put every pound back on within the year. We started this because we watched that happen at our own kitchen table.”
— Imogen Radcliffe
Four years of development followed. Dozens of active botanicals. A team of nutrition scientists working under confidentiality agreements.
The result is a one-a-day capsule built to flip on the body’s natural “metabolic switch” — triggering fat-burning even while you are sat on the sofa with a cup of tea.
The night the Den went quiet
The sisters came in asking for £90,000 for 5% of the business — a modest, almost apologetic ask by Den standards. Then they handed round the fourteen-day trial photographs.
“Most fat-burners are destroyed by stomach acid before they ever reach the bloodstream,” Imogen told the panel. “We stopped trying to fight the gut and built a capsule that works with it.”
What followed has never happened in the programme’s twenty-year run: all five Dragons made a joint offer — £400,000 for 20%, split equally between them, the largest single investment in the show’s history. The sisters took it on the spot.
“I have turned down every diet product that has ever walked through that door — every single one. This is the first time I have looked at the trial data and thought: I cannot find the catch. If these two are right, the injection industry has a very serious problem.”
— Deborah Meaden, in the Den
Since the episode aired, the Dragons have helped the sisters rebrand the product and expand production nine-fold. It still keeps selling out.
What actually convinced the panel
It was not the photographs. Deborah Meaden asked for the follow-up data twice before she made her offer.
The sisters had run two trials. The first, out of two clinics in Bristol and Leeds, followed 200 women aged 38 to 64 — most of them post-menopausal, all of them people for whom dieting had stopped working years earlier.
A second, larger group of 1,300 participants was tracked over twelve weeks to check that the weight stayed off and that nothing else moved in the wrong direction.
“Anything can look good at fourteen days. We were far more interested in what the twelve-week bloodwork said. That is the number the whole category quietly avoids.”
— Sophie Radcliffe
Across both groups the headline figures were consistent: an average of 1½ to 2½ stone lost, no reported deterioration in bloodwork or skin condition, and no rebound in the follow-up window.
One of the women from the trial agreed to let us publish her account. It is printed here as she wrote it.
“That one photo broke me — Revive gave me my life back”
Six months ago my confidence hit rock bottom. The photographer hesitated before putting me next to my daughter — and then said it out loud, in front of everyone: “Would you mind standing at the back? The extra weight doesn’t photograph well.”
The entire wedding party fell dead silent. My daughter took my hand and said it quietly, but loudly enough that everyone heard: “Mum sits right next to me. End of.”
He apologised. The damage was done. I spent the rest of my own daughter’s wedding ducking every camera and crying in the toilets, and I missed the first dance.
After that I stopped looking in mirrors altogether. I hated what looked back at me — a bloated, knackered woman with a double chin and a stomach no clothes could hide.
Years of twelve-hour shifts on a hospital ward, then caring for my mother through her dementia. A Costa and a pastry on the way in because there was no time for breakfast. A Tesco meal deal at the desk. A Deliveroo or a frozen pizza at ten at night because I was too shattered to cook, and then half a packet of Hobnobs in front of the telly. And on top of all of it, perimenopause hit like a freight train — the hot flushes, the brain fog, the weight creeping on no matter what I did. Every January I joined Slimming World again. Every March I gave up.
I went to my GP first. Three weeks’ wait just for a routine appointment, and what I came out with was “it’s your age” and “try cutting calories and moving a bit more.” Thank you. As if I hadn’t been trying exactly that for twenty years. She did refer me to a weight management clinic, but the NHS list was over a year, and going private the first consultation alone was £180 — before a single test.
I asked about Wegovy. Not available to me on the NHS, she said, and privately it runs £200–300 a month, for as long as you keep injecting. Ozempic? Diabetes only — she couldn’t prescribe it for weight.
Three cosmetic clinics quoted me: liposuction, a tummy tuck and work on my chin — around £10,500 all in, with six weeks of painful recovery. The NHS covers none of it, and even medically justified surgery has years-long lists.
I came very close to saying yes and taking the loan. But as a single mother who had just paid for a wedding, with the mortgage going up at every review and no leave left at work, it was simply impossible.
I was on the verge of raiding my savings when my daughter’s chief bridesmaid rang. Her cousin works at a private clinic just off Harley Street, and she almost whispered it down the phone:
— I can get you something they’re trialling with their private clients. It isn’t in Boots or Superdrug yet and it won’t be for a while. Just give it a go…
G
Revive UK research team
08:46 (12 minutes ago)
Dear Lydia Ashworth,
We’re delighted to confirm your place in our UK pilot programme for a next-generation weight management formula — designed for fast, gentle results without crash diets or strain on the body.
The formula targets stubborn fat around the stomach, hips and waist while helping you feel lighter and more energetic. Your starter pack is on its way with Royal Mail and should arrive within 2–3 working days.
Thank you for joining the Revive community — you’re now part of a growing group of British women finally seeing real results after years of yo-yo dieting and dead-end appointments.
Kind regards,
The Revive UK team
Reply
Forward“They call it liposuction in a box,” she said. “The before-and-after pictures are unbelievable — I’ve seen them.”
Honestly? I didn’t believe a word. After thirty years of shakes, pills and meal replacements that cost a fortune, I was done. But I thought: what have I got to lose, apart from the weight?
That night, around eleven, I took my first Revive capsule and went to bed — with no idea that everything was about to change.
The next morning I stumbled into the bathroom, put the light on, and let out a scream loud enough that my daughter came running from her room.
My body looked different. 2½lb down overnight. Water, I thought. A week later I was a stone down.
The fat on my sides — almost gone. The loose skin on my back and lower stomach had visibly tightened. I looked slimmer, my skin felt smoother — as if I’d shed years, not just pounds. I ran my hands along my waist and it was narrower, firmer, actually there.
My daughter walked in. She stopped dead. “Mum… WHAT HAVE YOU DONE?!”
For the first time in years I looked at myself in the mirror and smiled.
On day fourteen I zipped up a dress I’d taken to the charity shop ten years ago — my daughter had quietly rescued it. The stomach that ruined every outfit was practically gone. My hips were smoother, my skin felt silky. The loose skin on my upper arms and waist had pulled in — like a body contouring treatment, without the pain or the five-figure bill. The pads of fat on my back I’d carried for twenty years? Gone.
After a fortnight I put it to the real test and got the train to my sister in Manchester. She knows every line on my face. She screamed. “Lydia, have you had surgery?!” She pulled me over to the mirror. “You look twenty years younger. Who did it?”
When I told her it was one capsule a day — the first one at bedtime, every one since with my morning coffee — she thought I was winding her up, until I showed her the box.
The change was dramatic enough that the Revive team asked whether they could share my story. These days, when I walk down Briggate with my 28-year-old daughter, people take us for sisters.
And the photographer who tried to hide me at that wedding? He took new portraits of me recently. Asked whether I’d had weight-loss surgery. I told him about Revive. He wrote the name down and ordered it that same evening — for his wife.
It isn’t only about looking slimmer. Revive gave me my confidence back. I feel like myself again. I feel like the Lydia I used to be — and for that I’m endlessly grateful.
THE SURGICAL-LEVEL SOLUTION THAT OUTPERFORMS £10,500 LIPOSUCTION
This breakthrough works in three ways — and traditional surgery simply cannot compete:
Up to 4lb of fat burned in the first 15 hours
Acts like an “internal lipolaser” — no needles, no recovery
Restores healthy hunger signals — fullness and control return
Dr. David O’Connor, a metabolism specialist with no commercial involvement in the brand, was asked to go through the Revive trial data independently. He explains why the numbers caught him off guard:
“I was brought in to pull this apart, and I expected to. Most products in this category fall over the moment you look at the follow-up data properly.
This one did not. Women losing 1½ to 2½ stone with no bootcamps, no crash diets and no surgery — and no deterioration in bloodwork, skin condition or general wellbeing at the twelve-week check.
I could not find the flaw, and I did look for it. On this evidence it does what they say it does.”
— Dr. David O’Connor, metabolism specialist, independent review
Why British women say it “just fits into real life”
Since Revive became available to the public, thousands of women have shared their before-and-after photos from all over the UK — from London to Manchester, from Birmingham to Glasgow:
Supply has not caught up with the broadcast
The sisters told the panel they could make 40,000 packs a month. Within a fortnight of the episode airing they were taking orders for several times that.
Production has since been expanded nine-fold with the Dragons’ backing, and a second contract manufacturer came online this summer. Batches still clear within hours of a restock.
A promotional allocation has been set aside for readers of this article at a reduced price.
Where can I buy Revive in the UK?
Important: Revive is not available in Boots, Superdrug or on Amazon. It is only available through the official UK website.
Free UK delivery.
The sisters have set aside a promotional allocation for readers of this article. A short three-question form confirms eligibility and applies the reduced price at checkout. Today’s allocation is dated .
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Discussion
22 commentshas anyone round Manchester actually tried this one or is it the usual nonsense? bit wary after the last thing I ordered off facebook 🙄
Sheila I was exactly the same, wouldn’t have bothered if my daughter hadn’t kept on at me. 6 weeks in now. I’m not going to call it a miracle but I’ve gone from a 20 to a 14 and not changed much else. Genuinely wasn’t expecting that.
Denise thanks for coming back to me, that’s reassuring. How long before you noticed anything at all?
About a fortnight for the bloating to go. The actual weight took longer. First thing I properly clocked was my rings going back on again x
Can somebody explain how it actually works though? I don’t really follow the science bit if I’m honest.
Patricia from what I can gather it’s more the metabolism side than the appetite. Mine basically went to sleep after the menopause. All I know is the weight round my middle has finally started shifting — 3 stone since the spring — and nothing touched it for years.
went for the 3 packs bundle, worked out a lot cheaper per pack with the reader discount. glad I didn’t just get the one
Marion same here, wish I’d done that first time round instead of reordering x
Or you could just eat less? Genuine question, not having a dig. I know it’s harder with little ones about, you end up finishing their leftovers, but we are adults.
Karen I’m on about 1200 calories a day and I walk everywhere and I haven’t shifted a pound in 8 months. It honestly isn’t always that simple after 50.
mine’s just turned up! starting tonight, will report back in a few weeks 🤞